The project started with the Association of the Via Montenapoleone in 2002 in order to relaunch the made in Italy and all that is trendy in the world through Milan undisputed capital of fashion. Sponsored dall'Assessorato Fashion, Tourism Great Events, Sistema Moda Italia, Assomoda, today is the first instrument of revival and information on the made in Italy in the world, from fashion curiosity and depth to the spectacle of all categories of luxury. In parallel with the portal is also the first radio of "Street" where the soul of the project is marked on two fronts, with a mix of fashion news, trends and curiosity, the best music internazionale. Il clear signal using satellite Eutelsat 13 ° East and streaming audio included in the portal are valuable aids for the project, through which you can integrate the auditory sense to visivo.Il name that identifies the project provides an immediate recognition not only within national borders, but also , worldwide. The issuer also provides the opportunity alien to the listener to follow his own program, with a news broadcast in Japanese and English, and a musical program that uses hit list from around the world. Accompany any brand with the product, it brings out a 360 ° image with the single mark, with an unmistakable identity, a guarantee and prestige recognizable worldwide.