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A & A S.a.s., AUDEMARS PIGUET, BULGARI, CARTIER, CELINE, CENTRO CONGRESSI 6A MONTENAPOLEONE, CUSI, CHRISTIAN DIOR, ETRO, FEDELI - RED & BLUE, FRETTE, G. LORENZI 1929, GIORGETTI, GUCCI, IMMOBILIARE GIOELE, LA PERLA, LARUSMIANI, LORENZ, LORO PIANA, LOUIS VUITTON, MARIELLA BURANI, MARIO BUCCELLATI, MONTBLANC, OMEGA, PAUL & SHARK, PEDERZANI, PHILOSOPHY by ALBERTA FERRETTI/NARCISO RODRIGUEZ, PIRELLI RE FIM, PISA, PRADA, RALPH LAUREN, ROCCA CALDERONI, ROSATO, SABBADINI, SALVATORE FERRAGAMO, SIMONETTA RAVIZZA by Annabella, STUDIO ODONTOIATRICO ORALDESIGN DOTT. LUCA DALLOCA, STUDIO PROFESSIONALE MAFFEIS VANZETTA, SWATCH, VERSACE, VETRERIE DI EMPOLI, VIERRE, YVES SAINT LAURENT

Born today our media
to communicate "The Made in Italy" 
through a unique Brand

"viaMontenapoleone"

 

 

Claudia Buccellati

Milano , 5 June 2002


THE LUXURY MEDIA

The project started with the Association of the Via Montenapoleone in 2002 in order to relaunch the made in Italy and all that is trendy in the world through Milan undisputed capital of fashion. Sponsored dall'Assessorato Fashion, Tourism Great Events, Sistema Moda Italia, Assomoda, today is the first instrument of revival and information on the made in Italy in the world, from fashion curiosity and depth to the spectacle of all categories of luxury. In parallel with the portal is also the first radio of "Street" where the soul of the project is marked on two fronts, with a mix of fashion news, trends and curiosity, the best music internazionale.Il clear signal using satellite Eutelsat 13 ° East and streaming audio included in the portal are valuable aids for the project, through which you can integrate the auditory sense to visivo.Il name that identifies the project provides an immediate recognition not only within national borders, but also , worldwide. The issuer also provides the opportunity alien to the listener to follow his own program, with a news broadcast in Japanese and English, and a musical program that uses hit list from around the world. Accompany any brand with the product, it brings out a 360 ° image with the single mark, with an unmistakable identity, a guarantee and prestige recognizable worldwide.
THE LUXURY POCKET GUIDE

In 2007, the road becomes book comes the driving luxury for those who want to know and experience the best of Milan to 5 stars. A real new media, a guide published in Italian, English and Russian, with quarterly follow the alternation of the seasons, in an agile and practical pocket format that facilitates the use by all those who need a key to living the best supply of elite and luxury of Via Montenapoleone. A guide is unique as the road is a symbol of Made in Italy and the success of Italian creativity in fashion and luxury. The project was born from the encounter between Class Editori, dedicated to publishing leading lifestyle, fashion and luxury, and DV Factory, specialized in conceiving of new media, to offer to all those who love and want to discover the best of Via Montenapoleone and the Milan to five stars. A guide elegant and distinctive, with a selected the most exclusive events in Milan: the billboard and the first of the shows, the openings and the timing of major exhibitions, events are most popular, major exhibitions and opportunities for cultural entertainment and mundane. And yet a targeted selection of restaurants and the temples of taste Meneghin, the local cult and the goals of welfare under the Madonnina. "With the Pocket, grow our media to communicate the Made in Italy in the world through a unique brand, viaMontenapoleone," said Claudia Buccellati.
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